"Getting To The Next Level!"
As an Announcer with a couple years in... this is what you NOW need to know.
Unlike nearly every other profession, Announcing has no formal process for basic or advanced instruction. No higher education courses or curriculum, no structured adult education, and no apprenticeships or mentorships.
"Getting To The Next Level!" is designed specifically for those that have a few years now in the business announcing events at the local or regional level. As an up-and-comer in the profession, you now have some experience but likely still lack the practical and actionable knowledge necessary to take that next step. For anyone ready to see that next level, this is the way to get yourself 'Behind the Scenes' to find out exactly what it takes.
"Getting To The Next Level!" is precisely this – direct industry expertise, from an industry professional with 25+ years invested at the highest levels. This course is designed to enable you to navigate and accelerate your efforts as an Announcer. There's nothing vague, unrealistic, or generic in this curriculum.
"Getting To The Next Level!" provides exactly the information and insights that you must know as you begin announcing, and then work your way through your early years in the business. This course outlines in very specific detail what you must do to ensure your success as an Announcer. And if your goal is to generate an income by announcing professionally, this course will break down what you will need to do over time, and what you can expect from your efforts.
In "Getting To The Next Level!" we’ll begin with the bottom line by answering the single most asked question, ‘Is there some type of secret?’. We’ll also provide an overview of "The 5 Rules for any new Announcer" [that were introduced in the series companion course, “Getting Started!”] before individually taking each of those rules to the next level. To enable you to begin TODAY to create your path to the next level, we’ll introduce you to several advanced level training elements that are otherwise only available in the course "The Announcer's Top 10 Tells".
ENROLL TODAY!
You can currently take the course "Getting To The Next Level!" as a 1-on-1 LIVE 90-minute course session with Michael C. Williams. Conducted on-line from the fully-immersive environment of the "Virtual Training Studio", this method of instruction provides you with a highly personalized delivery for the content in "Getting To The Next Level!". This customizable course combines real-time interactivity and direct feedback to the standard course content of "Getting To The Next Level!", making this is your most effective way to learn the content and begin to advance to your own next levels.
As an Announcer, "Getting To The Next Level!" is the 'Backstage Credential' you've been looking for!
"Getting To The Next Level" is NOT that hypothetical speculation that an Announcer gets bombarded with when trying to find out what it takes to get to the next level!
"Getting Started!” is also available (separately) as a 1-on-1 LIVE 90-minute course session with Michael C. Williams.
In the Virtual Training Studio, every Announcer rehearses in a training environment that emulates a Live Event's sound and feel.
"Getting To The Next Level!" consists of twelve (12) modules:
- MODULE 1: "Here is the Secret!" And, yes, there is in fact a secret... but, it is absolutely not what you think it is. We'll begin by getting right to the bottom line.
- MODULE 2: "Understanding the 'Big Announcer On A Small Stage' phenomenon". Make the wrong decisions, or NO decisions - and your career will be limited beyond your control. We will enable you to identify and define the natural phenomena at work here. Most importantly, we will help you to understand how your choices today are dictating your future possibilities.
- MODULE 3: "'The 5 Rules' taken to the Next Level." We'll begin with a brief review of "The 5 Rules for any new Announcer" that you learned in "Getting Started!". This will set the stage as we look at taking each Rule to an intermediate, and in certain cases, an advanced level.
- MODULE 4: "Can You Define Your Delivery?" We'll review those first steps that you learned in "Getting Started!", and then add three practical strategies that will allow you to establish your first ever 'working definition'. Remember, no one ever ultimately achieves their own success by simply imitating another.
- MODULE 5: "Are You Just Yelling?". There are 5 basic questions that you must stop and ask yourself to understand, if even only at times, you are simply yelling into your microphone. We'll look at all 5 questions, and ensure that you are able to begin to understand exactly how to utilize this information to control your own voice.
- MODULE 6: "The right Demo Reel. Let's get building!" A practical and simple set of steps to put into action before your first / next event. Commit right now to waste NO opportunity to collect valuable footage and clips. Here's what you need to do.
- MODULE 7: "That Fake Announcer Voice". Like most people, you would likely know it when you hear it, right? But, do you actually know WHAT it is, or WHY it happens? Drawing upon the detailed content found in the course,"The Announcer's Top 10 Tells", we'll identify the single most important element for you to utilize to control your own voice, and ensure that you never cross over into this place.
- MODULE 8: "Value". It is probably the single greatest mistake that an Announcer makes in the beginning, AND, throughout their first 5 to 10 years in the business. We'll be drawing insights from the Coaching programs offered by Michael C. Williams, as we expand upon the "Getting Started!" module, "Finding jobs and getting paid". This next-level look will explain exactly how and why you will always get paid exactly what you are worth.
- MODULE 9: "Rehearse. Practice. Drill!" It's that important, so yes, we'll cover it again. In "Getting Started!" we focused more on HOW to invest your valuable time the right way. Now, we'll address the equally as critical question of WHEN. The answer here, and the simple logic that validates it, will offer you one of the simplest ways to accelerate your success.
- MODULE 10: "Start doing TODAY what a true professional Announcer does every day". Know the actions, activities, and routines that guide the time and energy of a Professional. Any new Announcer should be implementing these same regimes into their own routines. Here's the SECOND half of that list.
The following two Modules will be included for a limited time:
BONUS MODULE 1: "Self-Awareness." Seems simple enough, right? You may feel like you have this covered already, yes? Well there is much more to this subject than most are willing to experience on their own. Yet, as an Announcer, you will not continue to improve and reach those next levels until you embrace this process, in this way.
BONUS MODULE 2: "An introduction to Breathing". This challenging subject does not need to be as complicated as it is often presented to be. We will demystify it’s importance to your announcing career, and properly position it on your path to continually achieving that next level.
"For all Announcers, working in all types of Live Events... this is the place to learn how to get to that next level!"
Your Instructor
Michael Villiams
Michael C. Williams is one of today's most notable Live Event Announcers. After
25+ years, you’ll hear Michael’s unmistakable voice nearly everywhere.
Michael routinely announces everything from a packed stadium with 60,000
fans, to lavish formal gatherings with as few as a couple hundred
guests. Boxing, MMA, Monster Trucks, Triathlons & Marathons, Corporate Productions, Business Meetings, Charity Events... "If it's live… this is the voice!"®
Click here if you would like to contact Michael directly
Or, send Michael an email: Michael@ThisIsTheVoice.com
One of the world’s most notable and versatile Live Event Announcers.
For more than 25 years... nearly every type, discipline, and dimension of the profession.
A personal message from your instructor...
I’ve been announcing professionally for well over 25 years now. When I was starting out, there was never anyone to turn to. No one to ask questions, no one for training or coaching, and certainly no one offering any mentoring. During my early years, it was clear to me that all of us (yes, myself included) who were calling ourselves ‘Professional Announcers’ were untrained, at times just yelling, and basically not even close to being a true professional in our craft. We simply didn't know what we didn't know. And again, there was no one, and no place, providing any guidance.
This two-part curriculum, "Getting Started!" and "Getting To The Next Level!" , contains exactly the information that I now know would have been critical to my success as I began my career, as well as during those next 5 years or more.
Any time I'm working directly with an Announcer in our LIVE 1-on-1 Personalized Trainings, I am solely focused on accelerating the inevitable learning curve so that the Announcer can advance more rapidly in his/her career. I accomplish this by providing the necessary industry information, and the valuable insights into the announcing craft that I had to acquire and learn on my own over the course of nearly three decades.
I personally designed and created "Getting Started!" and "Getting To The Next Level!" so that it delivers on that same level of true value and commitment to you. Whether you're a new Announcer trying to break into the profession, or an up-and-comer that is trying to get to the next level, this course is your starting point on the journey towards accomplishing your goals of becoming a Professional -- and doing so in a fraction of the time it took guys like me to do it solo.
Michael
From the smallest stages, to the largest stadiums around the world.
Michael C. Williams on the massive 160' x 72' JumboTron at AT&T Stadium in Arlington, Texas.
Get Yourself To The Next Level Now!
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This version of "Getting To The Next Level!" is a 90-minute LIVE 1-on-1 Personalized Session conducted by Michael C. Williams.
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- For a limited time "Getting To The Next Level!" 1-on-1 LIVE is now $167.
- Offer available only until the release of the pre-recorded version!
- At that time the LIVE version reverts back to its regular price $267.
Frequently asked questions
focused on your priorities
how will my Course session agenda be created?
Your 1-on-1 LIVE course session will be based upon the Course content of "Getting To The Next Level!". Michael will personalize the 90-minute session to allow for both real-time interactivity and direct feedback. Ample time be also be available for your questions. As always, a portion of the session may also be reserved at the end to allow for any requested Practice, Rehearsal, and Drilling time requests.
on your schedule
When do my Sessions start and finish?
You decide when to schedule your Course session to best fit your personal or professional schedule. We ask that your LIVE Course session be be completed within a 60 day time frame.
satisfaction guaranteed
What if I am unhappy with the Session?
I would never want you to be unsatisfied. At any point within the first 20 minutes of your Session, should you feel unsatisfied with your training for any reason, simply notify us that you would like to conclude the session immediately and receive a full refund. Additionally, prior to starting your Session(s), you may contact us within the first 30 days to let us know that you would like a full refund.
maximizing the benefits to you!
how will my sessions be conducted?
All LIVE Course sessions are 1-on-1 with Michael, and conducted LIVE online from the fully-immersive environment of the “Virtual Training Studio”. This process allows you to learn, train, and rehearse in an environment that emulates the actual sound and feel of a real Live Event atmosphere. Your face-to-face sessions will always be in-depth, interactive, and highly personalized.
Set to Debut Early 2025...
"Getting To The Next Level!"
the Pre-Recorded Video Course
Development of the prerecorded version of this course is already underway! This self-paced course will be your most cost-efficient way to learn and internalize the course content.
* If you enroll TODAY in the LIVE "Getting To The Next Level!" 1-on-1 course, you will also have unlimited access to the Pre-Recorded version of the course after it's release.
A look at Michael's work as a Live Event Announcer.
Ring Announcer
Professional Boxing
Michael's "Quicktake" demo from the year 2011
The first 15 years of Michael's announcing career.
